Growing Start-Up and Scale-Up Activities into a Successful Business

Today, more than ever, entrepreneurs create new start-ups based on original

ideas or technical and scientific developments that often have their origins

in an academic environment. Very often these entrepreneurs are also young

people with little to no business experience, coming with their technical

or scientific breakthrough ideas out of an academic environment. This

fact makes it challenging for these start-ups to succeed. When one is

used to an academic environment, one finds it challenging to adapt to a

business environment. And having little to no real business experience only

makes the process of adapting more difficult. While passion and drive are

certainly present in start-ups, they can be counterproductive if not used

in the right way.

 

Even the large multinational companies were once small start-ups and

scale-ups. That they are big and important today can only be explained by

the fact that as start-ups and scale-ups they did the right things.

For many years, the author has been very close to such situations and

has been in charge of leading the growth of new business initiatives. His

experience shows that business failure is more often the result of lacking

the business skills to bring new products to market than a matter of the

quality of the new products and developments.

 

Growing Start-Up and Scale-Up Activities into a Successful Business is

useful for every entrepreneur-founder-CEO of a start-up or a scale-up and,

by extension, every person who has as part of his or her role the task of

growing a new business into a successful business. This book is even for

venture capitalists who want to help the companies in which they have

invested.

 

Unlike the many books that give advice on how to grow a start-up

or scale-up into a successful business, which are very often written by

people coming from an academic background or by people who have not

themselves experienced the challenges of having to do this on a daily basis,

Growing Start-Up and Scale-Up Activities into a Successful Business is based

on forty-three years of experience with the author actively working on a

daily basis to face the challenge of growing new businesses into success.

 

What also makes Growing Start-Up and Scale-Up Activities into a

Successful Business unique is that the principles put forward are illustrated

by more than forty-five (anonymized) real-life cases.

If you would like consulting advice with a hands-on approach from

an author who has always had both feet planted firmly in everyday

management at the international level for growing new business initiatives

into successful enterprises, then Growing Start-Up and Scale-Up Activities

into a Successful Business is the right choice for you.

 

ISBN 978-1-6655-8270-4