The Power of Attitude-Capital


About the book

Companies continuously evaluate their assets, both tangible and intangible assets. During those reviews a very important point is often forgotten: the attitude- capital as one of the extremely important assets. Without an attitude-capital that is high, the value of all other assets are at risk. And this is certainly not the intention as companies are looking for security and growth.

The success of companies is determined by the sum of the individual success of each employee. And the success of employees can be increased very well by developing and further growing their attitude. But the development of the right attitude increases not only the success: it also leads to maximum realization-potential.

Also for employees the attitude-capital is extremely important, more important than knowledge, experience, skills and talent as attitude determines how all of these elements can be converted into success: in the absence of the right attitude, the value of knowledge, experience, skills and talent is  very small to non-existent. And as a result the chance of reaching success is also very small to non-existent. When an employee has the right attitude, it increases the individual success but this also contributes to the attitude-capital of the company and thus to the success of the company.

Starters and startups often think that they have a unique idea or a unique product. But often, these ideas or products are not that unique or they can easily be imitated. What really creates the difference is what attitude-capital these starters have from the beginning. And the presence of only passion as attitude-capital, is totally insufficient.

This book is both for managers, executives, board members, company employees and starters, a book not only to be read but also to be used daily as a guide to help raising the attitude-capital. This book is not looking at what goes wrong in organizations or at the individual level: the book rather wants rather to stimulate to work on the opportunities organizations and individual employees have.